Another example of why the Web 2.0 concept is not viable as described by O’reilly. Mainly the “trust your users” is pretty utopian but AdSense is also not a good example of “customer self service”. An article on MediaPost today talks about how the need for investors/advertisers money has pushed MySpace owners into setting up procedures to monitor content. Why ? Advertisers have been extremely reticent to invest money in advertising on pages where the content can invariably be ‘risqué’ and in some cases insulting.
I feel that this is also one of the problems with Google’s Adsense and Kanoodle seems to have figured out. Yet again a Web 2.0 example that just isn’t good in my opinion. There are some things as a content producer you don’t want to see on your site and AdSense/Google just doesn’t seem to care about these concerns. I do not believe AdSense is a good example of “customer self-service” since you cannot choose ‘not’ to display direct competitors’ ads on your own site. With Kanoodle you have more power over what adverts appear on your site. Potential advertisers on MySpace are in a more powerful position and therefore won’t invest their money unless the conditions are appropriate.
The Web 2.0 as described by O’Reilly is just too naive in this concept of letting each and everybody manage content where and how they want. The fact that examples cited seem to be one by one reverting to monitoring procedures that manage this is a pretty good example of how open systems just do not fit average online human behaviour…
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