In a Media Post article a brand study (among College Students) concludes that brands are more favourably viewed for social responsibility acts than other criteria like ‘great image’ & celebrity endorsements.
Among specific brands mentioned by college students, Ben & Jerry’s was admired for its “Lick Global Warming” campaign, while Newman’s Own earned praise for donating […]
Archive for July 5th, 2006
Social Responsibility trumps Celebrity
Published 2 years, 3 months ago in News and Society. 0 Comments
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