In a New York Times article Saks recent campaigns are discussed. The article explains why Saks has chosen to go with a broad campaign this time as opposed to the previously cashmere specific campaign. As you can see the typography used for the “Want It” campaign uses a ransom note style with the hand poised […]
Archive for August 12th, 2006
Marketing lessons from Saks
Published 2 years, 2 months ago in Trend, Advertising and Society. 0 Comments
I came across several interesting articles and comments on articles in French, US and UK newspaper sites today about the foiled terrorist plot in the UK.
In Dickey’s article called “Foiled Plot doesn’t make us safer” there are several comparisons to the period leading up to 9/11 :
Panicked CIA analysts flew to Texas to brief […]
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