An article at CNN (Reuters) covers the trend that criminals are now targeting online games to steal people’s hard earned ‘virtual’ gold.
The multiplayer online games are now being targeted by criminals that will try to steal the hard earned rewards from players of succesful games like World of Warcraft. ” ‘Those of you who are working on massively multiplayer online games, organized crime is already looking at you,’ said Dave Weinstein, a Microsoft security”. Obviously if you can make money from it and it’s not too hard to elaborate a plan to steal it then I’m sure there are unscrupulous people out there willing to find a way to get rich by stealing from others.
As Weinstein says :
“The police are really good at understanding someone stole my credit card and ran up a lot of money. It’s a lot harder to get them to buy into ’someone stole my magic sword.”
Article ref. : Microsoft: MMO games face security risk
It is quite interesting to figure out what type of information gets through to people who are thinking about buying especially when it’s businesses, that will spend a fair amount of money.
In an article at ‘Chief Marketer’ called Reasons to Get Evangelical About Evangelism Marketing (link via Mediapost’s Marketing Daily), there may be some light shed on this. The article discusses a study from MarketingSherpa partnering with CNET.
Over and above the main results that explain how Word of Mouth, Conferences and Print Magazines came in respectively first second and third (48.3%, 41.9% and print magazines at 40.6%), the article discusses how blogs from ‘other technology professionals’ came in higher than all other blogs at 19.6%. The stats also have podcasts coming in at 2.7% of answers.
I think that sounds right to me, blogs from companies are not really high for me on a reliability scale, or blogs from traditional magazines and media companies. What I would call independent blogs from professionals are more than likely to get my attention. Why ? Well I consider that all the others have something to gain from evangelising a product or company in the same way that the well known evangelists like Vincent Cerf and Guy Kawasaki do/did don’t score high. Even if they start pleading and saying honest this product is really great, it’s just too much like selling your soul for my liking.
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