Ken on Ogilvy

So I came across this article about the book Ken Roman has just published about David Ogilvy. Ken is a former Ogilvy Chairman. The article describes a book of a guy talking about another guy! At the end the author of the article explains what he would have liked to see in the book:

Part of Ogilvy’s genius was that he understood how advertising after World War II would reflect — and in a sense, replace — the one-on-one salesmanship at which he excelled. Unfortunately, when the nature of the relationship between buyer and seller began to change — that is, when a smile and litany of facts were no longer enough to hold consumer attention — Ogilvy’s work began to suffer as well.

The comments are great though, well worth the read… :)

What is Twitter, according to nightline

Nice piece on Nightline (ABC in the US) that explains what Twitter is, starts funny but then actually gives a good explanation with comments from the founders of Twitter…

It gives you a fairly good basic ’101′ idea of Twitter. What is a follower, tweeting, a tweet… ;)

Mini Wheats get a mini box

Kellogs cornflakes

A new box is being tested across the pond (in the US) for both Mini Wheats and Kellogg’s Cornflakes, a mini box that uses 8% less material but still houses the same amount of the product, a mini revolution !

Kellogs cornflakesKellogs miniwheats 18oz

Nescafe, more beans by the millions

I seem to get drawn to all things Nestle since I have started working on the Nestle account. Here is the ‘making of’ the TV advert for Nescafe “More beans, more taste”, followed by the ad:

Web 2.0 for companies

For many, the term web 2.0 is not an easy sell, as it has been used and abused for both defining a way to design things as well as types of community services that really engage people to participate. So when I cam across the McKinsey report about how companies can use web 2.0, I was wondering whether the article was going to make me cringe or not. McKinsey are not really well known for the web. But they are good at business strategy, know how to talk and how to use buzz words etc. The article is called “Six ways to make web 2.0 work” which is not really buzz word style, more short and catchy like you find on the web. A little too sales pitchy for my liking, anyway.

What is interesting is that they talk about ERP, then CRM as the previous types of tools that companies would be interested in using and implementing. This before the web 2.0 tools appeared. They are presenting web 2.0 systems as tools which are going to replace ERP and CRM tools as we know them.

And finishing off the article with a “Keep the conversation going on Twitter” (oh yes they are good with the buzz words)…

The article is well worth reading and provides numerous counter examples to the mainstream web 2.0 approach of “build it and they will come”. I have often found that people who really take time to think a product through, test it and make it work for the final user(s), do succeed in producing great web sites…

The important part of the article covers what McKinsey describes as the 6 recommendations:

1. The transformation to a bottom-up culture needs help from the top.
2. The best uses come from users—but they require help to scale.
3. What’s in the workflow is what gets used.
4. Appeal to the participants’ egos and needs—not just their wallets.
5. The right solution comes from the right participants.
6. Balance the top-down and self-management of risk.

TweetCC: defining usage rights on twitter

TweetCC Creative Commons Twitter

Ever seen on flickr how some pictures can be used for non commercial projects and with other photos you need to obtain rights from the owner no matter what. In the same way Andy Clarke and Brian Suda wanted to create a system that allows people to provide such information about their ‘tweets’ on twitter. So now people know with this system, that they can use your tweets and under what conditions…

TweetCC Creative Commons Twitter

Check out TweetCC here

TweetCC even had it’s place on the Wired home page ! Read the article here.

Andy is really passionate about his work and gives 100 percent of himself on his projects. This is just another example and his will to share the great ideas with everyone. I say bravo…

25 years anniversary: Cirque Du Soleil

Cirque Du Soleil 25 years

Once you have been to a Cirque du Soleil show, you just can’t help paying attention whenever they are mentioned from then on…

2009 will be the 25th year of the cirque du soleil and the 25th unique show they have created over the past 25 years. Take a look at their anniversary site.

Cirque Du Soleil 25 years

I had the pleasure of seeing Alegria in New York and spend a few evenings with Cirque du Soleil employees. I can’t remember ever having seen so many people being simply impressed by the simple Cirque du Soleil jackets they were wearing, just to give you an idea of the effect they have once you know and have seen them.

If you ever get the chance to take part in a live performance like the one below you will realise why people talk about them in this way (Montreal Jazz festival, Soleil de Minuit, here):

See also the intro song from Jorane for the Cirque du Soleil show at the same jazz festival show. really gives you that beautiful bohemian, cirque atmosphere:

Advertising for banks

So who actually feels that banks and financial institutions have nothing to do with the current recession we are in? I guess the Halifax bank thought it would be nice to show they are prepared to bend over backwords for their customers and provide them with 5 reasons not to dislike them:

What’s with all the smiling?

kraft_foods.jpg

So after reading the document that explains how the Pepsi logo was created in my previous post I keep on coming across the usage of a smiley. Have you seen how it is used in the upcoming watchmen movie, as seen in the Pesi logo and now in Kraft foods logo. Is this smiley time or what? Or maybe they want us to smile in theses times of slightly unsettling times?

Pepsi Smiley logosWatchmen smiley logo
 
kraft_foods.jpg

Doesn’t all that just make you want to smile :)

Facebook comes clean…

So whatever you share with Facebook belongs to Facebook, we thought you would like to know… In a few words that is what you’ll find in Facebook’s updated “Terms of Service”. According to Kara Swisher, its pretty much a ‘hey, if you share something especially on social networks you are asking for it’ type sermon:

“You Have Zero Privacy Anyway. Get Over It”–That Goes Double on Social Networks”…”That means once you send something to others, it is out there in cyberspace forever, never ever to return. And that goes double on social-networking sites, where–let’s be honest–people egregiously overshare and then get all righteous when it is explained to them that sharing means, um, sharing.”

I guess it all seems logical doesn’t it. I mean newspapers and magazines post pictures of celebrities in invariably embarrassing situations and once it is out there, it is out there… and you never see them being asked for compensation by the celebrities so this would clearly not have anything to do with Facebook covering themselves. Probably wouldn’t be about dealing with requests to remove images from current or former facebook members either.
No, you’re correct Kara, it is only about stating the obvious, being logical about the whole thing, to as our friend Mark puts it, ‘be open about the whole thing’.
Being upfront and coming clean is good. So if there is a problem, don’t call us, it’s your own fault for sharing in the first place.

Another issue here is what happens as a member of a community when you leave, do you have a right to request all the data you added, contributed be removed or accept that it remains. Giving the people the choice does seem to make more sense to me instead of deciding for them. From experience a lot of people don’t actually use such functions and may feel leaving their data is like a posthumous stance! Would I be cynical in thinking that Facebook may feel they could then be missing valuable contributions by letting people remove the data? In some cases you are talking about removing a lot of data that otherwise needs to be stored and the cost involved with storing it.

Twitter currently allows me to remove all data I posted, should I delete the account. Maybe Twitter is a far more ‘in the moment’ service and it would hence make less sense, relying on people’s collective memories, rather than stored data…

So, nice attitude. Clever strategic analysis. Great PR spin on the whole thing to make it all sound logical…