A really impressive piece about the Arnell Group’s redesign of the Pepsi logo. It doesn’t seem clear at the moment whether this is a really well worked hoax and/or viral piece or whether it is simply the real thing. Take a look if you are interested in logos just like I was (to create the UbiKann logo linked into the slogan) and still am…
on 
on 
on 
The name PEPSI is or is not THE pepsi brand equity?
The new brand identity is not forgeting the name.
I see a big risk in that move. Will it be sucessful.
I bet that the name will come back in a near future.