Archive for the 'Marketing' Category

Mylo, handheld Wifi device from Sony

Sony has announced that the “Mylo”, a wifi handheld device, should be available from September at around $350. It has been presented in black and ‘white and orange’ (as seen below).

You can find out more from the press release published at Sony’s site.

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Does an Entrepreneur lose flair over time ?

Bill Nguyen, a serial entrepreneur explains in a CNN Money article why he feels that his experience has pushed him to be less bold in his approach and thus probably takes off an edge he would have had on ‘the market’, the first time round :
“Here’s what I think about the whole serial entrepreneur thing: […]

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You Tube : the phenomenon

There is nothing like bad publicity the ad people will tell you. Well, You Tube is making the headlines with bad, good and excellent media coverage !
You Tube has made uploading video to the Internet in order to share it, a simple procedure. Sharing videos really is dead easy. Although tagging the content efficiently is […]

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Lyle’s Golden Syrup is officially a UK icon

It seems that Lyle’s Golden Syrup has acquired the status of brand stardom since the Guiness Book of Records has officially recognized it as as Britain’s oldest brand !

Should you have suddenly acquired a craving for golden syrup just looking at the tin, then you’ll be happy to know that you can purchase some through […]

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Online Marketing and Ads work well with French and British

An article published today at Brand Republic discusses the findings of the recent NetObserver Europe report. The “British and French internet users are the most susceptible to online advertising and marketing”. The survey was based on over 170,000 internet users in the UK, France, Germany, Italy and Spain. Some other interesting findings include the fact […]

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The Google advert will call you

Part of my family live near Leeds, while my close family live in France. I was looking to compare prices for flights from Paris to Leeds and a little green thing caught my eye next to the results on Google.
My mum’s flight from Leeds to France a few weeks ago was just after the foiled […]

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Evangelism does work

It is quite interesting to figure out what type of information gets through to people who are thinking about buying especially when it’s businesses, that will spend a fair amount of money.
In an article at ‘Chief Marketer’ called Reasons to Get Evangelical About Evangelism Marketing (link via Mediapost’s Marketing Daily), there may be some […]

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Barcode Design, the innovative touch is a winner

A small japanese company called Barcode Design has been awarded the ‘Cannes Titanium Lion’ for an innovative way of designing barcodes. The company is a winner and certainly is innovative as you can see from the barcode examples below :
 
An interesting point, is that the reward is, as the Ad Age article covering […]

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The Harry Potter success has transformed Bloomsbury

An interesting article on the Guardian unlimited web site today about how Harry Potter books have transformed the publishing company Bloomsbury, for better or for worse. The success of the Harry Potter is so undeniable that it is appropriately described as a “the greatest phenomenon in publishing history” by Bloomsbury founding editor Liz Calder. The […]

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Travelling like Trump : you can !

Having just launched a web site in French about travel (mainly writing articles about it) I was interested to hear about Donald Trump having just launched a travel web site. The fact that Donald has fair amount of money to spend on this type of venture had my expectations high. Well the design is pretty […]

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