Marketing sur Internet : un apercu

 

"Customers are telling us that it is easier to reach them on the Internet - and that's where they are looking for more information and services. If customers are going to be on the Internet, it behoves Digital to do business the way the customer wants to do it...

 

With the advent of new Internet services, we have a flexible environment for getting information to where people are, rather than trying to get customers to come to us. The big advantage of using the network has been to move our world out to meet the customer."

 

Russ Jones, Director of the Program office for DEC

 

Extrait de M. Cronin dans "Doing more Business on the internet"

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