Social Media: little to no effect on purchasing behaviour

A report from Forrester Research and GSI Commerce illustrates the fact that social media has little to no effect on purchasing power.

I’ve often thought this was the case and that people were far more inclined like myself to follow results from search engines and newsletters I get especially reghardware for example, but that might show a bit about what types of things I purchase.

I like to make up my own opinion and with what I know about Social Media I rarely trust what I see. What I can obtain myself through searching the web I trust more but not fully.

Having seen among the people I know, who are so called Social Media experts or gurus (for the others I don’t know, don’t take this personally) I wouldn’t trust them one bit to help a company truthfully promote their product nor do it in an efficient way.

Android now has the most free Apps

A report that you can find over at Distimo (you need to register to get it) shows that there are now more free apps for Android than there are for any other platform as you can see below in the chart:

More free Android apps than any other platform

More free Android apps than any other platform

So the journalists and bloggers that just can’t spend enough money at Apple were right, people do spend more money when they own an Apple (for now) and maybe even for what would be cheaper on Android? ;)

The report shows that PowerAmp is at the top of the paid apps, it is really good and has some nice functions. Beautiful Widgets (which are great I must admit) is in at 7th place…

Android now wins over the hearts

Following the situation whereby Android OS has taken lead in market share, the latest Nielsen report on the mobile market shows that it is taking over the hearts of the market or should we say the “wants”. People are now more swayed towards an Android phone than any other as can be seen below (click to enlarge):
Android wins over the hearts for most desired OS

From the same report (see link below) this is reinforced in the recent acquirers trend in the chart below where Android takes 50% of the market share:
Recent Acquirers: Android takes 50% of the market

Via Nielsen blog

Lego guys gone wild

Below is a video of a Great Ball Contraption circuit that takes nearly 8 minutes to complete and probably took weeks to build if not months. This is like Lego 5.0 compared to what I used to be able to do with Lego when I was kid!

Reblogged from TNW

Drop in Flash used on top websites

Thanks to Steve Souders (who works for Google), significant data shows that among the top 17 000 websites there was a 2 percent drop in Flash usage, in just over 4 months. You may consider that to be a small drop. But 2 points over such a short period of time is actually significant especially in the website industry, that in many cases, takes about 3 or 4 months to think about changing something…

Not great news for traditional Ad agencies that love Flash and have strong Flash development skills. But good news for the companies that are focusing on HTML5 and a more multi-platform compliancy approach…

Apple dominating tablets… for now

Great article over at The Register on the future of Android and Apple. Matt Asay discusses how Jobs recently glowed about the dominance of Apple in the tablet market. As I discussed recently the tipping point for Android is nigh, Android is taking over the iPhone and Assay points out that this is why Apple is concentrating their efforts on the tablet market now. In the same way that Windows wasn’t really better than Apple when the Mac versus PC battle took place and was lost by Apple, Android just needs to be good, cheaper and in multiple variations… what they have done with Android and in so doing have won the market.

I’m still gutted that Nokia aren’t going the Android route as I would have been such a happy man… :)

Android: the tipping point is nigh

Android market share keeps increasing. iPhone owners in the media seem to be getting jittery, looking to question Android on as many points as they can think of.

I’m curious to see so many articles, like on Econsultancy, Computerworld and Read The Web, questioning the numbers about Android dominance or questioning the quality of the apps and also questioning people like Fed Wilson here. “He is wrong” about the importance and future dominance of the Android platform (imagine Voldemort’s voice). At TechWatch, we are told Android is “a threat to the more expensive likes of the iPhone“. It’s as if they’re scared their own iPhone may not be the predominant phone in the market and that Apps will first be built for Android OS (Operating System) and then maybe for Apple ;)
Wilson’s data is solid and obviously his detractors (Apple’s friends in the media) need to explain why other things are more important to try and stop this from happening…. I’m surprised that haven’t started saying, the “OS-That-Must-Not-Be-Named” just to make it a bit more dramatic…

The fact that Android is attracting a higher percentage of younger users is also an interesting point to take into account for market share evolution, and which OS the younger population will be used to when they get older…

OS usage by age on smartphones

Love the comment on Nielsen’s blog about Seniors, it’s so true, make it easy to use:

Elie Gindi, founder of the senior-focused tech blog ElderGadget, recently told me that the people who follow him and his writers are interested and excited by gadgets and new technologies.

“If it’s good technology, seniors embrace it the same as everyone else,” he said. “The key here is if it is truly ‘good’ and they see a real use for it, whether for entertainment or business or lifestyle. They are smart shoppers who aren’t so much interested in [the] useless ‘bells and whistles’ many products contain.”
Ref: Nielsen

Media people in general are far more likely to use Apple hardware; hey its cool isn’t it. Journalists and people in the media in general are used to their Apple “iOS” and would prefer not to have to change. When I tried to get my girlfriend to change to a Motorola Droid she didn’t like the fact it was different even though I find all the same apps for her. She also later on decided it may not be as bad as that, when someone in Gossip girl used one. Ah the media again, even if it was helpful but too late…

Apple’s current position results from first mover, intelligent marketing and of course great software and hardware effects.
But as Reghardware points out, in 2010 Apple’s iPhone 4 “is essentially much the same product” whereas the competitors are getting better and better.

The quantity and variety argument will soon apply to Android but I find so many in both cases pretty useless so I disregard both these arguments completely. Blackberry still beats Android and iPhone hands down on Email. Even K9 on Android doesn’t provide search like on a Blackberry. Don’t even mention the email system on Maemo for my N900, so frustrating…

However an important argument from my point of view is what the system allows you to do. Apple does not and will continue to lock things down far more than Android. If you take the example of Innobel, this app that launched recently will not work and cannot work on iOS because Apple has locked down the functionalities that would like on Android allow you to share info with a caller while on the call. The situation is similar to how Windows ‘has’ to work with so many types of hardware, whereas Mac OS only has to work with its own limited range of hardware.

Had to drop this in though:
Qriously Android Survey
from a Qriously survey which I’m guessing wasn’t done on an iPhone like in the example below:

On a side note, I must just say, the first company to provide a Smartphone with the following will be my best friends for ever and in return I’ll be their client, good deal no? I’d like a solid and powerful Smartphone with large onboard memory plus expandable memory, a good camera (above 8 mega pixels plus quality lens), with sturdy touchscreen and physical keyboard, with, and this is the important part, a battery that can be ejected and replaced with another one, without having to take the case + the back of the phone off. This is a winner for me! And all of the above is never going to happen with Apple, because they lock down hardware so much that the only option you have is to buy a new one, oh yes (and a case + a manual on how to hold it when you call). When will people learn…?

Update (08 Apr): What was I saying, and then I come across such a waste of time article on ReadWriteWeb where the iPhone lover journalist complains that his phone froze when trying to install Flickr on an Android phone. As if that never happens on an iPhone…

Get your smartphone to count calories

As explained over on TechCrunch you may think the below is an April fools but apparently not!

Check out what is “expected” as calories for a few cashew nuts. Imagine if you had a bag of them, they’d be deadly.

Snap those cashew Nuts

And well here’s a link for checking out the app

However on a more serious note having worked on similar types of projects for large companies these can be dangerous if taken too serioulsy when we’re talking about serious apps that provide fairly accurate info. Beware that it doesn’t become an addiction that rules your life:

reblogged via MobileCrunch

Babies talk about Google’s +1

OK you should probably only watch this once, as it may get annoying, listening to it again, so here is an exposé about Google +1, “from the babies mouth” as they say:

Quote:

“This is going to change everything”

“Talk to the hand bill”

It’s a translation version of the viral twin baby video…

Check out the original viral version here: http://www.youtube.com/watch?fv=_JmA2ClUvUY

And if you are actually interested about what “us old adults” think the twins are actually saying, check the twins’ parents’ site and the twins being interviewed on GMA, or is that the parents or both ;)