Security on Facebook settlement document too weak…

So how do you think that The Associated Press was able to obtain blacked out information from the settlement document concerning Facebook and ConnectU : copy and paste!
It is a bit of a joke obviously to talk about security in this case…

The document indicates a large difference in the valuation of Facebook depending on whether you take Facebook’s internal valuation of the company: $3.7 billion as opposed to Microsoft’s valuation of the company at $15 billon.

You can see the document here (at the moment) and on page 46 for example if you copy everything from lines 11 to 15 you will see the information that has been redacted by pasting it into a simple notepad application.

Amusing…

Bud Light: what a laugh

OK so the other day when buying some ready made meals the lady on the till says to me “So doesn’t your wife cook” and I say (not really thinking of the consequences) “I’m single actually”. This leads to her standing up and shouting across the supermarket to her friend “Hey Geraldine, guess what he’s single”. While I’m starting to immitate a tomatoe as the heat is on, I hear Geraldine shout “What did you say?”. This is where I was thinking OK tomatoe, beetroot there’s not that much difference when you want to hide under a rock…
Thank god her response was “It’s OK I’ll tell you later”… ;)

This advert kind of reminded me that other people go through situations that are way worse:

And this other won is well funny:

80% of content (UGC) comes from 10%

An interesting article (in French) by Laurent Jacobs indicates that a recent study from Rubicon Consulting explains how 80% of user generated content comes from on average 10% of the online population.

There is also an interesting piece about moderation and how this needs to be quickly managed or be managed after content is posted in order to prevent turning away the key contributors. Sorry for the non French speaking people I haven’t got time to translate this one…

Note: check out this article, posted after I talked about the above article

Manifesto for interactive agencies

OK I just finished reading the “A Bigger Idea”: A Manifesto on Interactive Advertising Creativity and yes it’s long but since I received the link from a friend this morning I had been intrigued by the intro.

Well it’s worth the read. Not all of it is going to be relevant to everybody but if you work in an interactive agency and I happen to work at Ogilvy that comes up a few times then you will find the manifesto full of logic as a colleague of mone likes to say when something makes sense. Logic though it may be, it is a breath of fresh air because logic is always obvious after the fact.

Although DM is pinned as being behind the disdain for creativity that is lacking in alot of ineractive ads at the moment, you do feel that the first 4 points hit home hard when you’ve been working several years in an interactive ad agencies…

Anyway go check it out it is well worth the read…