Final video this weekend! A new ad from P&G, where Mother Nature (in her lovely green dress) tries to interrupt a woman’s dream only to find that Tampax Pearl is there to avoid the disaster:
Some nice humour for a tricky situation…
Monthly Archive for March, 2009
Yes it’s the weekend and another video following the Ray Ban viral video. This however is a far more geeky video, as it demonstrates the ability of Google Chrome with it’s super fast Javascript Engine (codename V8) to really show off.
You can also go and check these experiments out. Believe me though, not using Google Chrome, shows how good Google Chrome is. A clever way of showing how good Google Chrome is. And obvioulsy it shows up browsers like IE. Don’t even dream of trying it with IE6, once again life would be so much better without IE6… No but seriously, don’t try it with IE6; you’ll either crash/freeze your computer, or spend 10 minutes clicking ‘No’ on the Javascript debugging Console.
Ray Ban has been extremely successful with a new viral video seen and then sent to friends by millions of people:
So can you tell why Ray Ban is behind it? Enjoy !
For those of you who follow the series ‘Mad Men’, you may have heard about the twitter story around it where characters from the series appeared on Twitter. After having been closed down by the company AMC behind the series as they were not endorsed, they were then reinstated after the following outcry from fans.
The fans behind the twittering ‘Mad Men’ discuss in an article on CNet their experience and the lessons that can be learnt from it. Two interesting quotes from the article:
First, she [Carri Bugbee] said, producers should strive to reserve the Twitter accounts for all the characters in whatever show or film they’re making. “I can’t believe that any of us would have to say that,” Bugbee said, adding that for fans, “if you have a favorite TV show, you could probably go reserve (any character’s) name on Twitter” even now.
“Ross said there are further lessons producers and marketers need to draw from the “Mad Men” Twitter experience. Perhaps most important, she suggested, advertisers need to “stop siloing.” In other words, they need to understand that to get their message out, it is necessary to spread it across a wide variety of platforms”
Update: take a look at an interview of Carri Bugbee’s interview on Ad Age
So you have heard about pop-up blockers, what about overlay site blockers ?
While reading an article about how behavioural marketing is placed just below SEO in terms of efficiency I wanted to check out the report from MarketingSherpa.
To set the scene, I have very large screen with a smaller screen to the right and had IE in the left screen at this point.
Suffice to say as you can see below the scroll bar only had an effect on the page behind and I could not even close the window to get to the page. The page greyed out behind the overlay would move up and down but the overlay itself didn’t budge an inch. So, no way to get to the close link on the overlay, and nothing else to do either. Only choices left: press the back button or close the browser. Wonderful user experience, not!
MarketingSherpa overlay site blocker
Let’s all shout loud and clear that we have had enough of having to cater for Internet Explorer 6, the quirks, the endless limitations and overall reduced user experience. Found this on Bowman’s site. It is a link to a manifesto / petition to encourage people to move away from IE6, get a life and make the life of people creating HTML just that much easier and interesting for end users. IE6 does not comply with any standards other than those of Microsoft and now more than ever just hinders user experience in general. So please spread the word about the issues that IE is creating.
Do check out the site. It looks great and has a wonderful quote from Jeffrey Zeldman, (I translated his witty article Web 3.0 a while back):
“IE6 is the new Netscape 4. The hacks needed to support IE6 are increasingly viewed as excess freight. Like Netscape 4 in 2000, IE6 is perceived to be holding back the web.”
Bring IE6 down screenshot
Hilarious note: Pierre from work, has the same unfortunate task as myself, of having to spend ages testing and modifying HTML templates so they will work in IE6. Take a look at this very funny set of IE6 splash pages, Pierre sent me: http://blog.hugsformonsters.com/post/87657240/overly-judgemental-ie6-splash-pages
There is no doubt that Google has changed the way people use the Internet; it’s search tool and to a certain extent other great services like GoogleMaps and GMail. I was surprised by learning however about the relationship that Google seems to have with design. Douglas Bowman has just left Google and explains his decision, albeit the reasons behind it in a really interesting article about his experience there. There is an underlying theme of how Google relies too much on data to decide how design decisions should be settled.
I found it fascinating, having worked in the same type of situation and also the opposite, where design is not tested and relies on the gut feeling of the creative people rather than user experience testing. The success of this approach is the luck of the draw though. And even with world class creatives, nobody is perfect and your gut feeling isn’t always going to be the right decision, even if you can convince your entourage it is. Bowman seems to be really good and you can feel the frustration of his creativity being put into question by other aspects or realities of the Google business:
Without a person at (or near) the helm who thoroughly understands the principles and elements of Design, a company eventually runs out of reasons for design decisions. [...] Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better. I had a recent debate over whether a border should be 3, 4 or 5 pixels wide, and was asked to prove my case. I can’t operate in an environment like that. I’ve grown tired of debating such minuscule design decisions. There are more exciting design problems in this world to tackle.
The article Bowman links to on NY Times actually describes the issue and the role that Marissa Mayer had in this story (on page 3):
A designer, Jamie Divine, had picked out a blue that everyone on his team liked. But a product manager tested a different color with users and found they were more likely to click on the toolbar if it was painted a greener shade.
As trivial as color choices might seem, clicks are a key part of Google’s revenue stream, and anything that enhances clicks means more money. Mr. Divine’s team resisted the greener hue, so Ms. Mayer split the difference by choosing a shade halfway between those of the two camps.
You feel you’re getting a peak view and understanding of an event, like watching the intrigue of you favourite TV show unfold. In this case though the importance of the debate and the impact that each party could have, can affect the crucial services that Google offer. On the one hand you can say that Google have an impressive track record, on the other, you wonder whether innovative and creative solutions aren’t stifled in the process. Too much creative lead ‘can’ damage the best overall user experience without proper testing. But never taking a chance with a different creative approach can result in uniformity / dullness. I do feel that design, when applied to services and products that thousands or millions of people will use, should be tested by people from different backgrounds to see how well they interact with it. This may again be considered data, but real live people testing your work is going to happen sooner or later, hopefully…
Well you may not have seen, but if you use Gmail, there is an unsend feature now. You have to go into settings in Labs and activate the option “Undo Send”.
This allows you for a few seconds to stop (and not have to recall) messages before they actually do leave your outbox forever…
Gmail Unsend Function
OK so you know that being able to serve adverts to people that mean something to them is a good idea. I was watching an episode of “Being Erica” a new series from CBC and heard a song a liked and remembered. Pick up the words that follow each other “With the rhythm of my heart is beating like a drum” paste into Google and find that the singer is (uhhm forgotten but shouldn’t) Rod Stewart. You click on link and find on imdb.com that it is no other than ‘Rod Stewart’
And there you kind of freak out because on the imdb.com web site you see an advert for ‘La Redoute’, a French catalogue company, specifically advertising the Braun Oral B electric toothbrush that you looked for on their site last week. Freaky and not cool…
So if there were some type of celebrity match ’show down’, SEO would at the moment win against behavioural marketing. SEO is for many just a buzzword, to throw in front of the client without understanding what it entails, in the same way that mentioning Twitter is the hip thing to do at the moment.
But when clients start to understand that most SEO efforts are far more difficult to analyse from an ROI perspective than behavioural marketing, the latter being far easier to analyse when used properly, this should change.
When you realise that the technology exists to tailor content ‘on the fly’ to a visitor of your web site that can try to learn click by click or even by the movement of the mouse what a visitor is interested in, and subsequently serve them more appropriate content, you shudder to think what is coming next. I was interviewed and blown away by a company called Touch Clarity that was gobbled up by Omniture several years ago, and still wonder whether I should have pushed forward with them to this day but hey life is full of surprises. 
You can easily see how serving content will not only help companies spend their money more efficiently (both ad and site development using behavioural targeting) but should also provide them with better analytical data to better understand their clients. Kind of explains why Omniture invested in a company like Touch Clarity. But only time will tell whether Behavioural targeting (or BT among friends) will win the competition with SEO.
Note: just read that the Marketing Sherpa report has behavioural marketing placed just below SEO in terms of efficiency. Funny story when trying to find out more information about it, the page I was served stopped me from getting to the site.
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