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Archive for the 'Advertising' Category

Madonna’s fashion holidays in Italy with H&M

Madonna in a track suit draped across Il Duomo in Milan courtesy of H&M !

© Red Label
When you have been instrumental in changing the way a fashion concious country like Italy views value for money clothes then making a statement in one of the fashion capitals of the world probably seems acceptable (IHT) :
Both […]

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Lyle’s Golden Syrup is officially a UK icon

It seems that Lyle’s Golden Syrup has acquired the status of brand stardom since the Guiness Book of Records has officially recognized it as as Britain’s oldest brand !

Should you have suddenly acquired a craving for golden syrup just looking at the tin, then you’ll be happy to know that you can purchase some through […]

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Online Marketing and Ads work well with French and British

An article published today at Brand Republic discusses the findings of the recent NetObserver Europe report. The “British and French internet users are the most susceptible to online advertising and marketing”. The survey was based on over 170,000 internet users in the UK, France, Germany, Italy and Spain. Some other interesting findings include the fact […]

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Bob Dylan plays for Apple

Take a look at the recent advert for Apple’s iTunes & iPod, featuring Bob Dylan. The advert plays with the well known shadows concept commonly used in both iPod and iTunes ads, however each person in the ad like Dylan is recognisable regardless of the shadow effect…

Enjoy

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Green, environmentally friendly and trend setting: The Economist

The Economist is carbon-neutralized. The magazine decided that for its 16 page ‘Green’ section it would make a difference, not just in words, but in actions.
The idea sprang to life in the latest edition of The Economist, with a special environment section called “A survey of climate change”. The latest issue of the magazine […]

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The IE7 site did you say ?

Have you taken a look at the new and very pretty web site at IE7.com ?
No, oh well please do it’s really worth the trip from here to there, it’s a great advert
Link from the man in blue.

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The Google advert will call you

Part of my family live near Leeds, while my close family live in France. I was looking to compare prices for flights from Paris to Leeds and a little green thing caught my eye next to the results on Google.
My mum’s flight from Leeds to France a few weeks ago was just after the foiled […]

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Evangelism does work

It is quite interesting to figure out what type of information gets through to people who are thinking about buying especially when it’s businesses, that will spend a fair amount of money.
In an article at ‘Chief Marketer’ called Reasons to Get Evangelical About Evangelism Marketing (link via Mediapost’s Marketing Daily), there may be some […]

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Marketing lessons from Saks

In a New York Times article Saks recent campaigns are discussed. The article explains why Saks has chosen to go with a broad campaign this time as opposed to the previously cashmere specific campaign. As you can see the typography used for the “Want It” campaign uses a ransom note style with the hand poised […]

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Kidnapped, previewed via NetFlix

The new series called Kidnapped is being shipped on DVD to Netflix customers nearly six weeks prior to its launch date on NBC. Certain Netflix customers received yesterday a DVD with the first episodes of NBC’s Studio 60 and Kidnapped. The target audience of Netflix is without doubt an interesting audience to tap, “demographic rich” […]

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