A Hero’s video

Wow this is just a pleasure to watch the images are great and sometimes breathtaking on a large screen at 1080 Full HD, enjoy!

 

Social Media: little to no effect on purchasing behaviour

A report from Forrester Research and GSI Commerce illustrates the fact that social media has little to no effect on purchasing power.

I’ve often thought this was the case and that people were far more inclined like myself to follow results from search engines and newsletters I get especially reghardware for example, but that might show a bit about what types of things I purchase.

I like to make up my own opinion and with what I know about Social Media I rarely trust what I see. What I can obtain myself through searching the web I trust more but not fully.

Having seen among the people I know, who are so called Social Media experts or gurus (for the others I don’t know, don’t take this personally) I wouldn’t trust them one bit to help a company truthfully promote their product nor do it in an efficient way.

Audition and maybe get tickets for the Cannes film festival…

…courtesy of Stella Artois in a very creative/imaginative campaign for the brand behind the beer:

Check ou the campaign blog:
http://www.pwrnewmedia.com/2011/anheuser-busch/stellaartois.com/media/en/pages/video.html

And obviously let the fun begin by trying out the audition to see your webcam feed used in the screening audition process…

The Cannes audition process may commence from here

Enjoy

Braun Triumph toothbrush coupon con in France

I bought a Braun electronic toothbrush several months ago and just decided to write about it because I now want to buy a shaver but because of what happened with the Braun toothbrush purchase I have decided that regardless of the reviews, the proof or any other type of argument that may indicate (which you’ll see is not the case) that I should get a Braun shaver I WILL NOT.

braun oral b triumph professional care 9900 coupon con

braun oral b triumph professional care 9900 coupon con

Why may you ask, be so stubborn. Well I purchased a Braun Triumph toothbrush from Cdiscount and was promised a partial refund by sending it back with a coupon and proof of purchase.
The morning I received the toothbrush by post I sent the coupon on with everything asked for:
- Code bar from the box
- Bill with date of purchase
- Coupon filled in with all the information.

Several weeks if not months later I get a letter from some company I have never heard of saying that because I took more than 5 days to send the coupon in after the purchase I was disqualified and would not get the money from Braun. Also to be noted there was no email to contact anybody, neither Braun where ever they are in France and just a snail mail address for this company that did a great job of looking through the elements I sent. They might have seen that I purchased it online, and that well, guess what, you can’t send via email so it takes time for me to get the box with the code bar needed to get the refund.
You should know BRAUN coupons are a con in France and they cheat you!

So I will not spend another cent on anything from Braun. I am not going to buy a Phillips Sonic toothbrush just to spite them since the Braun toothbrush works fine but obviously don’t buy one ;)

Philips Flexcare Toothbrush

Philips Flexcare Toothbrush

However as explained I am now looking for a shaver and well I started looking at the Philips shaver because unlike the Braun toothbrush I am unhappy with my Braun shaver. I have looked at the Philips site and reviews about the arctic shaver and I must say for a dude like myself it looks like a cool gadget and looks a lot sexier than the Braun shaver. The whole cleaning system on my Braun one is just not good. But obviously for the moment I can’t compare. but I soon will be able to because as you guessed from the beginning of my post there is no way in hell I’m buying another Braun product. And to make it funnier I couldn’t even link to the page about the equivalent Braun product because it is all in Flash and couldn’t get an image either although I could from the Philips site because they were clever enough to do it in HTML with Flash rather than a full Flash site!

Philips 1095 Arcitec Rotary Shaver

Philips 1095 Arcitec Rotary Shaver: now does that look sexy or what

And the time indicator had better be readable upside down like on the image or else I will not be happy :)

I was also impressed by the Philips site because you could check the manual out. I was wondering whether the shaver would charge in the cleaning system and was able to confirm by ready the first few pages of the manual. But also found out that what looks to be just a cool looking travel case actually charges the shaver at the same time. You can buy it on their site and register the product online which is pretty cool. I found that the video that runs through the functions etc was good, although I felt the voiceover in French was a bit annoying, but that could just be me…

Budweiser: not convinced? Me neither

Just came across the new budweiser advert and well I must say it’s so ‘normal’ that it feels wrong for Budweiser. Maybe that is the aim of it!? An advert that creates an outcry from people, who have grown used to so damn good adverts from Budweiser. The powers that be at Bud thought they would tease us with this unusually ‘normal’ one!

Are agencies no longer the flavour of the month?

Following on from the Twitterer is a mainly a narcissist article, the currently trendy term of “Consumer intelligence” seems to be giving clients the jitters (so agencies see it). Companies that understand the need for a consumer “pull” strategy where the emphasis is on the consumer, fits with the need to quickly respond and listen to the consumer, analyse new behaviour and habits. In a very interesting Ad-Age article the journalist explains that companies feel they don’t need agencies as much!

There is a great quote from the CEO of Unilever Paul Polman:

“Maybe the most extreme example of this is to be found in consumer-generated content, where we have invited consumers to develop communications for Omo and Vaseline as a complement to those generated by the company, and in the case of Peperami, we have even dispensed with the agency in favor of exclusively ‘crowdsourced’ content.
“However well traditional advertising agencies read the signals and recognize the need for radical change in their capabilities,” he said, “few agencies can address all the communications needs of a brand. … This is making the management of agencies increasingly complex, and raises challenging questions on how best to measure the value added by the respective partners and consequently how to manage remuneration.”

The current economic situation pushes clients to search for financially viable solutions, or at least good ROI you can present to your boss. From an agency perspective, we know this is without being prepared to accept a reduction in scope or speed to market. Although the speed to market aspect can often be better managed by agencies, the “same scope, with reduced budget” is just not always possible. Sure you can provide cheaper solutions but that generally implies a reduction in quality, even though clients may agree to it. Clients rarely anticipate the reactions from their project sponsors and hierarchy and it can fall back on the agency.
Clients who have previously externalized their marketing and branding requirements are now looking to internalize what they had given away to agencies over the years according to the above article. The likes of Forrester are pushing to get marketing and brand managers (sorry Forrester prefers Brand Advocates) to be use ‘invaluable’ Forrester insight and work in house rather than go through agencies as much.
Would this have anything to do with some of the larger digital agencies producing detailed market reports (ex: Digital Outlook) and complex dashboard systems that provide the same type of ‘insight’ Forrester is selling to clients?

I’m not sure Forrester is my idea of a company capable of seeking and identifying trends in the digital arena to serve as a catalyst for the client’s brand coverage but hey I work in an agency so I would be biased. Without denying the importance of the number crunching and analysis, it is just a small ingredient of the digital marketing mix.

Although the above article does not touch on the details or definition of an agency I think there is a tendency to consider them all to be the same. In the same way that Jon discusses how both Forrester and Gartner don’t go into enough details in their Content Management comparison reports, I feel they do the same when discussing and comparing agencies. Good digital agencies do provide support for the above areas mentioned by Forrester and far more. The intricacies and issues of implementing complicated technical solutions are part of a digital agency’s normal day. They also have a good understanding of all the other ingredients of the digital marketing mix, how it all works together down to the small details that Forrester don’t even touch on!